About Fruitful Yield

The Fruitful Yield Story

We have been family-owned since 1962 and empowering people to lead healthier lives ever since! Our founder, Elwood Richard, exemplified the "golden rule" - treating others as you would want to be treated. Today, we are proud to carry on his legacy through our core values:

Healthy Products, Honest Prices

We only offer brands and products that we trust. We look for products that are free of GMOs, petroleum by-products, and any artificial preservatives, colors, sweeteners, or flavors. Plus, you save up to 35% off retail prices every day!

5-Star Customer Service

We ensure that your shopping experience is not just satisfactory, but enjoyable. Our friendly associates are trained to help you navigate your product choices and assist you on your journey to wellness. We are only happy when you are!

Commitment to Well-being

We support non-profits and charities that help people live healthier, happier lives. Through charity drives, a donation matching program, and volunteer events, our employees work as a team to bring wellness to the world. We believe holistic health is about not only what you take in, but also what you give back.

Diversity, Equity, & Inclusion statement

As we strive to empower all people to live healthier lives, we recognize we have opportunities in our corner of the natural products industry to support and celebrate brands with diverse founders, to offer inclusive products and wellness education, and to create a welcoming environment for all.

We are committed to exploring these opportunities in diversity, and to bridging gaps where they may exist, so customers, associates, brand partners, and communities feel connected to and reflected at Fruitful Yield.

We plan to do this by expanding our offerings to include a more diverse assortment of brands, by continuing to promote inclusive wellness products and resources, and by highlighting the unique and underrepresented voices and experiences within our stores and within all of our endeavors.

Curious for more info? Learn more about our commitment in our blog article, Our Commitment to Diverse Brands!